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Be Judged but don’t Judge others.

Be Judged but dont Judge others.  The next lesson that I learned from Gladwell from his book Blink: The Power of Thinking Without Thinking was to make sure that you maximize you chances on being on the right side of prejudgment. We all make instant judgments about others and others are making instant judgment about us. So lets take advantage of that.


Let Prejudgment work for you.

Realize that you can gain an advantage by appealing to the unconscious mind. When going out to do business face to face, realize that you should dress well and make sure you look your best. Some studies even suggest that there might be an advantage to wearing lifts. Even if people know you wear lifts, the unconscious height increase will still make an impact.

Many of people’s unconscious decisions are made in the spur of the moment even if they think they made the judgment consciously. Knowing that, we need to be aware of what we can do to stack the odds in our favor. Some things we can change like, body language, hair style, clothes and even adding a little height. But there are others we can’t change like race, gender, etc. One of the best things I gathered from the book is that we have the ability not only to better our judgment, but that we can improve the judgment of others about us.


Don’t let Prejudgment work against you.

When you are looking at others and forming impressions, do not prejudge anyone on appearance or education. Everyone has the exact same chance, especially in our industry. Many times we can make quick judgments but be careful not to let your biases take over all the time. Don’t let the first appearance, as good as it may be, drown out every other piece of information that you have managed to gather.


Are the ‘Gurus’ telling you the Truth?

Are the Gurus telling you the Truth?Have you ever wondered if there was a way to grow your business without much effort put into it. Letting your unconscious guide your life. The funny thing is that we already do this, the problem is that are unconscious minds are mostly untrained and leading us to mediocrity. Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell. Over the next couple of post I will be giving you what I learned from this book so that when you apply it to your life and business it can grow bigger and better with “less” effort.
Imagine being able to make quick accurate decisions in the blink of an eye. I am always interested in books that give an insight into how the human mind works. After all this would be the number one skill to succeed in business, and especially in the relationship business. I don’t remember how I came across the book, but it was very insightful and extremely interesting. However, Malcolm falls short on his promise of teaching us the exercises necessary to help us make quicker, better decisions. I read chapter by chapter, in the hopes that the next chapter would deliver on that promise. In the end, there was only theory. That said,this is the first point that we can all take and apply in our business:


Concentrate on skill, not technique.

When asking so called “Gurus” in your business how they do what they do, don’t expect that their answer is correct. Many experts in their respective fields do not know how they accomplish what they accomplish, and when asked they come up with reasons that are not necessarily correct. Some studies suggest that when we are asked about our reasoning and thinking, especially things that are “second nature,” “talents,” “or natural,” that these ideas are behind closed doors of the mind and we really cannot explain them. There are times when we demand an explanation when an explanation is not really possible, so we come up with some reasoning that seems to explain it.


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