How to Become a Professional in the Network Market Industry?
Network marketing is about networking, it is about word of mouth advertising. I just came to understand this over the last couple of years. Network Marketing is about connecting, telling and selling. The reason so many people fail in network marketing is because they haven’t a clue on how to network or market. They believe or are lead to believe that all they need to do is talk to all of their friends, introduce those friends to some of the products and their business will explode. After all it is just math – 2 people lead to 4 people that lead to 8 people and so on a d so forth. It’s nice to think that way, but as you know it does not happen that way.
There is allot more factors at play. A while back I had been struggling with the fact that there are many people in my organization that are not doing as well as I was. Not only was I struggling with that I was also having a rough time generating enough leads to match my goals. I realize that many in the industry have the same difficulty so I decided to study networking. Os here is a quick summary of some of the things that I have gathered and maybe they will able to help you.
Don’t just network within your company. Go outside of your company and find the best in the industry to learn from. Not only should you be looking to learn from them you should be figuring out how to grab their attention. Conditions in the market change, companies come and go, people change. Some of these movers and shakers you meet to day might become your best distributors.
Master the art of loose connections- Malcolm Gladwell has done a great job at explaining networking in his book Tipping Point. He writes about connectors, the people that are masters at forming weak links. Tomas Stanley the author of the Millionaire Next Door would describe these people as affluent. One of the things that stood out for me the most was that those that are considered connectors are not looking at everyone as a large investment of time and money. In other words they are not trying to make best friends with everyone they like meeting people and have just find interacting with people pleasant. I have been blessed with several of these people in my life. Have you ever hear about the the six degrees of separation, I had but I did not really know how it worked. Gladwell explains the way that the six degrees of separation works. He goes over the experiment by Stanley Milgram did in the 1960′s that started the whole idea of the six degrees of separation. What I did not know is that it is not that we are connected by six individual people to everyone. We seem to be connected by what he calls connectors. Those central hubs of networking that keep us connected. If I think about it in my own life I am someone that likes to make close connections but I have been exposed to several connectors in my life. People that seem to know everyone. Gladwell alludes to the fact that being a connector is an inborn ability. Because some of my first studies into success where from Anthony Robbins and NLP I refuse to believe that Gladwell is correct in his assessment. I believe anyone that is truly willing to study those people can emulate their metaprograsm. Gladweel does a great job in describing these metaprograms. I personally will be working on becoming more of a connector. So he is what I have been able to extract so far about connector.
- They are curious about people, they are interested in human interaction. Instead of just being people watchers there are a little more involved they are more like collectors of not necessarily friendships but connections.
- They are confident enough to talk to anyone and everyone it seems as if they are great conversationalist and like to gather information about others.
- They are sociable they are not only willing to start conversations it is a draw for them to talk to others.
- They have a positive energy about themselves.
- They are givers not takers they are not there to find out how this person can give to them they are learning about the person for the sake of interest. – This is an important distinction, I see so many Network Marketers being as Ryan B would call it desperate.
For futher information I suggest that you read Malcolm Gladwell’s book “The Tipping Point. To be able to learn how to make connections with these people there is a great book by the author of ‘The Millionaire Next Door” called Networking with the Affluent. Connect with me on facebook or work with me by filling the form to the right.
Tagged with: how to network market • loose connections • malcolm gladwell • millionaire next door • movers and shakers • network marketing • networking • time and money • word of mouth • word of mouth advertising
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