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Archive for June, 2011

What is Market America?

What it Market America or Market America.com? That is a question that I am seeing a lot online lately. Probably for the same reason that there has been an interest in all of Network Marketing- the state of the economy. It’s funny, still at the top of the Google searches you have the ‘MLM naysayers’ saying that Market America is a scam. It’s funny to see that people that have no success in Network Marketing can give advise on if it works or it is a scam, that is like asking your brother in law that makes 50,000 a year how to make 200,000 dollars a year. Why would you? He does not know.

So let me tackle the main question. What is Market America and is it a legitimate home based business?

Market America is an 19 year old company established in 1992 by James R. Ridinger, it is a product brokerage company that specializes in one to one marketing. So Market America does not actually produce it’s own products and services. I found this to be an interesting twist from most network marketing companies. Most companies will create a product try to figure out the best way to market that product and land on network marketing. The marketing of the product comes secondary. With Market America the marketing plan came first then the products followed. With this concept the company can go in and out of markets as they change. They compete in markets such as Health and Nutrition, Personal Care, Cosmetics, Finances, and with their internet program they have access to over 25 Million products. Over the years they have had partnerships with celebrities within their respective fields such as Klatz and Goldman in the anti-aging market. I found the products to be very reasonably priced. I used them myself. Lately they have been making a name for themselves in the internet market with their cash back program and their purchase of shop.com.

So What about the Compensation Plan?

Market America uses what they have trade marked as the Management Performance Compensation Plan along with a unique term that they have also trademarked which is the Unfranchise. It has it’s roots from the mlm marketing success but they claim to have rid themselves from all the negatives of the industry. Creating a system that is more like franchising than anything else. There are two ways to earn income the first is by retail profit from of anywhere between 30 to 1,000 % with their 2500 exclusive Market America Branded Products. They can also make money on the Management Compensation Plan through expansion of distribution. The money is not made from recruiting distributors but from volume moved through products to the end consumer. It is a binomial system where you have to have at least two other distribution centers before you start earning commission checks but it does not have levels therefore by the strict definition of the word it is not a MLM but it is in the network marketing industry to the untrained eye it would still be in the same box as mlm. Because in oreder to succed you do have to recruit other distributors.

In conclusion what is Market America it is a Product brokerage and Internet Marketing company that specializes in one to one marketing. It is like other Network Marketing companies in that you do have to recruit and expand distribution but this type of compensation plan has proven itself to be effective and profitable many times. I think the important thing for people to succeed in Market America is that they need to follow their proven business plan. Beyond following their business plan they need to learn what any network marketer needs to learn which is how to prospect, and sponsor and teach others to do the same.

As a side note: The people at the top do make all the money that is why we say they are “at the top”. But anyone within Market America regardless of where they are within an organization can make more than their sponsor or any of their up-line, then we would say they are at the top. However I believe that it does not matter what business opportunity you are involved in as long as it is a legitimate business it’s not the company that makes individual success but the right knowledge and skills.

And although now you know What is Market America and that it has a great system and top training within the industry. I believe that people need to expand on the basics taught by the company. If you want to learn exactly how the top industry leaders sponsor countless distributors effortlessly and learn how to reach the top of your Market America (or any other company) business, fill in your name, email and phone number on the right of this page.

What is Market America?


Don’t go to college because you want more money!

I was at a birthday party at my cousins house the other day and I noticed this animated discussion. I think the whole neighborhood noticed the discussion. Imagine a whole bunch of puertoricans gathered around yelling at each other. My cousin is a partner of mine and besides being a very smart person he is very business savvy,  it is mainly because of him that I have one of the fastest growing organizations in the Hudson Valley NY area.

The topic was our job market and how to make money in this economy. My cousins argument was that the old thoughts of get a good education, get a good job and then you can retire wealthy is a myth that has gone by with the last century. His friend on the other hand still believes that the way to succeed in our economy today is to get a good conventional education, work hard for a good company and retire happy. Now I sat there for a while and just listened until he started claiming that the more college education you have the more money you can make. Now I am not one to knock a good education but college and money really have nothing to do with each other. They are totally and completely unrelated. Just because that is the way the market themselves it does not make it true. 99.9999% of all colleges produce good employes.

So as I sat in front of a computer I just looked for some evidence on how schooling and money are not connected (http://www.hereinreality.com/drop_outs.html ). But really that is just a small handful of people in the grand scheme of things. More convincing is just to use your personal experience. How many people go do you know personally that went to college and are doing what they went to college for? Now think about all the people that you know personally that went to college and took the same major- one is wealthy and the other one with the same potential, education, and abilities is struggling financially. College has nothing to do with money.

But I have discovered a link between entrepreneurialship and wealth. Everyone that I know that is wealthy is a business owner. Whether that is as self employed, a partner in a business, or a big business owner. All of them own a business in some way. I challenge you to look around you and notice and I guarantee that most if not everyone that you know that is financially independent, that can retire comfortably has an entrepreneurial mind. They did not get there just by working for someone else.


I believe that your belief create your reality. If you can figure out how someone thinks and what in NLP they call the meta-programs if you can figure out what the recipes are that make that person successful you can become the same type of person. So some of the characteristics of entrepreneurs are


  1. Dont go to college because you want more money!

    Be Wealthy

    They understand and have evaluated the worst case scenarios and are aware that they can survive through it to risk what they have in order to get what they want.

  2. They know that they have something unique to offer the world and they are willing to share and capitalize on it.
  3. They are unreasonable.
  4. They will do what ever it takes to get what they want. They play the money game to win.
  5. They usually have something bigger than themselves that they are working towards.
  6. They believe in CANI- constant and never ending personal improvement.
  7. They enjoy what they do! 

Unfortunately the person in the story is still the same person and believes that in order to succeed you need to get a good education, get a job with a good company that cares about you, retire comfortably, you need to be happy with what you get and that everything has a catch. Although I agree with many of the things he believes I suspect it is not in the same way. If you want to go to college to get a good education- GREAT! If you want more money be an entrepreneur.


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